Monday, July 22, 2013

Are you a Toughie?


Toughie… a word you cannot apply to computers. Sexy, chic, fashionable, sleek, svelte, and futuristic are words you often associate with computers, especially the mobile computer market. Trends are a must in this segment of the industry as mobile users are growing exponentially. Capturing their fancy requires a holistic approach in designing, manufacturing and marketing mobile products. With all the hullabaloo surrounding the mobile marketplace, there is one manufacturer who dared to be… tough. Panasonic.

Panasonic has manufactures their toughbook line of notebooks for some time now and have been one of the most successful companies to ever do a complete opposite of what a portable computer manufacturer does. Instead of a svelte and thin form factor, these tough pads, panasonic’s own term for tablet computers are much thicker to accommodate the needed paddings to be shock and drop resistant. In their marketing brief, these computers are “Panasonic Toughbook® mobile computers are engineered to withstand drops, spills, dust and grime, and to perform in the harshest environments. “

So, really, tough can be associated with portable computing, as what Panasonic has pioneered. You can carry these ultra portables to you at the beach, near the waterfalls, or while doing 20 knots on a yacht and still perform seamlessly. Panasonic’s USA distributor, buytough.com carries all of these ultra portables at their website, buytough.com . The products range from the lightest toughpad JT-B1 all the way to the toughbook H2, with its 10.1" sunlight-viewable dual touch tablet PC. Up to 6000 nit in direct sunlight. 3rd gen Intel® Core™ i5 vPro™ processor. MIL-STD-810G & IP65. Optional 4G LTE or 3G Gobi. You can bring this baby to any industrial location and will still give you 100% reliability and efficiency. 

As Panasonic have proven, going against the grain of marketing and manufacturing, they can survive and still outsell some of their competition who have taken the me too route. These offerings are a tough act to follow, and they have proven their worth. With dealers such as buytough.com, it’s your choice now to experience what thousands have experiences using the toughpad line of products. Go ahead and use these on some of your vacation destinations, even soaking up sun sand and sea and these computers will outperform their counterpart by leaps and bounds. This goes to show how Panasonic is serious about their toughbook computers. Toughpad by Panasonic, a tough act to follow.